Background

As one of Council’s Industry Development Program initiatives, a Food, Wine & Tourism Taskforce was formed to develop a cohesive Food-Wine-Tourism program for our region. A volunteer group of food and wine industry representatives convened by Council following a public invitation has met regularly and lent their expertise towards formulating a new and proactive program.

It was felt a clearly defined program would help businesses better utilise existing assets, take advantage of new opportunities in a cost-effective environment, and grow the region’s capabilities overall.

What do the Food, Wine & Tourism Taskforce expect from a Journey of Flavour endorsed business?

A commitment to: Food, Wine & Tourism Taskforce

Produce high quality local products and service
Promote the Journey of Flavour program to other potential businesses and the general public
Use local produce and beverages whenever it is possible to do so
Promote other Journey of Flavour businesses and local produce
Highlight the use of local ingredients/ produce in displays and menus
Use the logo and branding in advertising

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